10 Free Online Courses for in-demand skills. 

10 minute read •

September 12, 2019

Personal Development

Perfect for freelancing or if you just want to add another skill to your repertoire. We have also added a link to Seek job ads that reference each of the skills. 

Digital Marketing, SEO, Design, Social Media, UI/UX, Web design, Email Marketing, Automation, Animation and Content Writing. 

  1. Free Digital Marketing Courses (Google Apps)
  2. Free Social Media Marketing Courses (Facebook and Instagram)
  3. Free Graphic Design Courses (Photoshop, Illustrator, InDesign)
  4. Free UX/UI Courses (Adobe XD)
  5. Free Website building Courses (WordPress / Elementor)
  6. Free SEO Courses (Hubspot)
  7. Free Content Writing Courses
  8. Free Automation Courses (Zapier)
  9. Free Email Marketing Courses (Mailchimp)
  10. Free Animation Courses (After Effects) 

 

Free Digital Marketing Courses

Google Apps

Get certified in the Fundamentals of Digital Marketing. Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real world examples to help you turn knowledge into action.

What you will learn: Google Analytics and data insights, Business strategy, Content Marketing, Display advertising, E-commerce, Email marketing, Local marketing, Mobile, Google Ads (SEM), SEO, Social media, Video, Web optimisation

learndigital.withgoogle.com

Jobs with this skill: seek.com.au/Google-jobs

Free Social Media Marketing Courses

Facebook and Instagram

Learn the best practices of Facebook marketing through a series of free, self-paced online courses. Blueprint eLearning can help anyone market more effectively on Facebook, from small businesses to agencies. All you need to get started is a Facebook account.

What you will learn: Get started with advertising, Learn advanced buying options, Target the right audience, Build awareness, Drive consideration, Generate leads, Promote my app, Increase online sales, Increase in-store sales, Choose ad formats, Get creative inspiration, Manage ads, Measure ad performance, Learn about Messenger, Learn about Instagram, Distribute and monetize content.

facebook.com/business/learn/courses 

Jobs with this skill: seek.com.au/social-media-jobs

Free Graphic Design Courses

Photoshop, Illustrator, InDesign

Skillshare has More Than 24,000 Classes. You can also access premium courses for free for 2 months. 

Graphic Design Basics: Core Principles for Visual Design

Typography That Works: Typographic Composition and Fonts

Illustrator CC MasterClass – #1 Foundations

Photoshop Fundamentals in One Hour

InDesign CC MasterClass – #1 Foundations

Create a Visual Identity – 02 Branding Mastercourse

skillshare.com

Jobs with this skill: seek.com.au/Graphic-Design-jobs

Free UX/UI Courses

Adobe XD

User experience (UX) design is commonly defined as the process to design experiences and interactions with a digital or physical product that is useful, easy, and enjoyable. User interface design (UI) is commonly defined as the process of designing the visual look of the product and the functionality of the interaction.

What you will learn: In this activity, students will be introduced to user experience (UX) and user interface (UI) design, the role of designers, and the design process. To reinforce UX and UI design principles, students will assess and provide analysis on the design of an existing product.

udemy.com/topic/user-experience-design/free/

Jobs with this skill: seek.com.au/UXUI

Free Website building Courses

WordPress / Elementor

Learn how to create a website in 24 easy steps.  Step by step with no step skipped. With the new template system you will have the most professional website on the most popular platform (WordPress) in the entire world. 

What you will learn: Domain Name & Hosting , Install WordPress, Plugins, Permalinks, Install Theme, Add Pages To Website, Add Content, Create Your Pages, Create Your Logo etc. 

youtube.com

Jobs with this skill: seek.com.au/wordpress-jobs

Free SEO Courses

Hubspot

Understanding how search engines work can help your business improve its online presence.  Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

What you will learn: What search engine optimisation (SEO) is, how search engines understand your website and what they value most. SEO Training Course: Building Sustainable Traffic for Business Growth in 2020 – This introductory training will teach you how to build a Search Engine Optimization (SEO) strategy for your business, how to build links etc. Content Marketing Certification by HubSpot Academy- Advanced training in executing an effective inbound marketing strategy. Inbound Certification course by HubSpot Academy – Comprehensive training covering the full Inbound Methodology.

hubspot.com/resources/courses/seo

learndigital.withgoogle.com/digitalgarage

Jobs with this skill:seek.com.au/SEO-jobs

Free Content Writing Courses

A content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business.

What you will learn: What is Content Marketing and How to Do It. This certification course will give you an overview of how to become an effective content marketer. Learn a content creation framework for producing effective content on a consistent basis, Create and repurpose content that both humans and search engines will love and Become a stronger, leaner, and more strategic content marketer. 

academy.hubspot.com/courses/content-marketing

Jobs with this skill: seek.com.au/Content-Writing-jobs

 

Free Automation Courses

Zapier

Connect Your Apps and Automate Workflows Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.

What you will learn: Getting started with Zapier. Learn how to connect the apps you know and love to build workflows, automate repetitive tasks, and save time. Find the best tips & tricks in your industry to put the busy work on autopilot. Zapier’s automated workflows take the work out of busywork, doing your routine tasks automatically so you can focus on your most important work and be less busy.

https://zapier.com/learn/

Jobs with this skill: seek.com.au/zapier-jobs

Free Email Marketing Courses

Mailchimp

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

What you will learn: Marketing Plans, Email Marketing Deliverability and Spam, Mailchimp Settings and Pricing, Mailchimp Lists (Basic), Mailchimp Lists (Intermediate), Mailchimp Lists (Advanced), Mailchimp Email Campaigns, Automation, Mailchimp A/B Testing, Ad Campaigns, Landing Pages, Postcards, Mailchimp pro, Mailchimp Reports

organicweb.com.au/marketing/mailchimp

Jobs with this skill: seek.com.au/email-marketing-jobs

 

 

Free Animation Courses

After Effects

Start with a static illustration and End with an animated masterpiece.

What you will learn: You will gain an understanding of AE’s most important functions, windows and controls while bringing life to this beautiful campfire illustration. The free module will prepare you for any other After Effects course and will be just enough if you want to animate your own art.

motiondesign.school/products/fundamentals-course-on-after-effects

Jobs with this skill: seek.com.au/After-Effects-jobs

 

Illustrations by out good friends at Ouch!

 

Author

Ryan

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