With the industry growing more competitive each day, sometimes, all you really need to do is dig deep into your areas of interest and skill up. Grow more confident with your knowledge but remain open-minded to the possibilities of continuously learning. Whether this is through online courses, internship experience, or even just watching your favourite YouTuber, there’s a whole world out there to explore.
We compiled some of our favourite online courses (all of which are free!) which we thought would be perfect for freelancing or if you just want to add another skill to your repertoire. Additionally, you’ll find some sneaky Seek job ads that reference each of these skills so you know what you’re getting into! Scroll on for free online courses that cover skills such as Digital Marketing, SEO, Design, Social Media, UI/UX, Web design, Email Marketing, Automation, Animation and Content Writing.
Free Digital Marketing Courses
You don’t have to get a Masters degree to gain knowledge on the wonders of the internet. Digital Marketing knowledge is freely available online and one of the best places to start would be with Google’s certified Fundamentals of Digital Marketing course. It’s easy, interactive and comes with a test after each module to ensure you’re getting along just fine. It’s a broad course that allows you to explore multiple fields of interest, so you can come out of knowing what your next deep dive is going to be into. Taught by Google’s own team, the online course gives you real-world examples of companies or businesses using Google’s tools.
Jobs with this skill: seek.com.au/Google-jobs
Free Social Media Marketing Courses
Facebook and Instagram
Learn the best practices of Facebook marketing through a series of free, self-paced online courses. Trust the experts to know the ins and outs of their own platform, letting you in on all their knowledge. With Creator Studio, you can now schedule Instagram posts without extra app integrations! Keen on learning how or what to do, to get started? Just get yourself a Facebook account and start hop on.
Free Graphic Design Courses
Photoshop, Illustrator, InDesign
Skillshare has more than 24,000 classes. Visual is the future and if you’ve ever had the urge to turn your hobby into a full-time deal, then this is where you need to start. Designers help add to a wholesome user experience, and trust us, no matter what kind of designing you’re interested in…there’s probably a relevant job description out there that you fit. Check out some of the online courses below!
Graphic Design Basics: Core Principles for Visual Design
Typography That Works: Typographic Composition and Fonts
Illustrator CC MasterClass – #1 Foundations
Photoshop Fundamentals in One Hour
InDesign CC MasterClass – #1 Foundations
Create a Visual Identity – 02 Branding Mastercourse
Jobs with this skill: seek.com.au/Graphic-Design-jobs
Free UX/UI Courses
User experience (UX) design is commonly defined as the process to design experiences and interactions with a digital or physical product that is useful, easy, and enjoyable. User interface design (UI) is commonly defined as the process of designing the visual look of the product and the functionality of the interaction. Both, are extremely important skills as consumers grow increasingly expectant of features that add convenience. General Assembly is also a good starting point to gauge if your interest is in the field of UX/UI. They often do free workshops, but mainly do full-fledged courses for those looking to make career changes.
Free Website building Courses
WordPress / Elementor
Learn how to create a website in 24 easy steps. With online presence gaining importance in the world of e-commerce, being able to build your own website might be the most useful skill you could have. Here’s a link to a video that lists out every single step you’d need to take, along with tips, tricks and help to build a professional website on the popular platform, WordPress.
How To Make a WordPress Website – In 24 Easy Steps
Jobs with this skill: seek.com.au/wordpress-jobs
Free SEO Courses
Understanding how search engines work can help your business improve its online presence. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Basically, it helps you understand how to get your pages to appear on Google’s search results.
Jobs with this skill:seek.com.au/SEO-jobs
Free Content Writing Courses
A content writer or web content writer is a person who specialises in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business.
Jobs with this skill: seek.com.au/Content-Writing-jobs
Free Automation Courses
Connect your apps and automate workflows, easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work. Automation breeds convenience, which as we mentioned above, is expected by consumers today. If your product isn’t convenient, or answering to a need, consumers aren’t going to want it. It’s why there are so many online courses that help employees understand this very skill.
Jobs with this skill: seek.com.au/zapier-jobs
Free Email Marketing Courses
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. Kinda like post used to be, but now we live on the internet which is a whole new world of opportunity.
Free Animation Courses
Start with a static illustration and end with an animated masterpiece. Visual is the future. If you’re going to invest in a skill and you’re already a fair bit decent at drawing…you might want to hop on to this bandwagon.
Jobs with this skill: seek.com.au/After-Effects-jobs
Illustrations by our good friends at Ouch!